Our Mission

Tower Beverage is committed to establishing itself as an active member and leader in the communities we serve throughout the USA, and to impact consumers lives in more ways than just selling you, our products. Funds are allocated to organizations that support with competence and compassion our fallen heroes, families and children in need in your local market.

Never Forget!

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Tower Beverage USA located at 1 World Trade Center on the 85th FL In New York City contributes 15% of its gross revenue from the sales of its craft soda and sparkling waters in 12oz slim cans.

Our Products

Tower Beverage USA Beverage Routes for Sale

Tower Beverage USA’s financial support and unwavering commitment to these three non-profit organizations is making a difference in the lives of our nation’s first responders, their families and individuals with mental illnesses.

“I felt the events of 9/11 personally,” said Bill Richards, Founder and Owner of Tower Beverage USA. “Fourteen firefighters were lost that day from our church in Warwick, NY. Many neighbors and friends also lost loved ones on 9/11. I have always wanted to give back in big way."

Bill Richards - Founder/Owner
Tower Beverage USA

Reference Video

From left: Myrna Richards, Frank Siller & Bill Richards
From left: Myrna Richards, Frank Siller & Bill Richards

Since 9/11, The Tunnel to Towers Foundation has been helping America’s heroes by providing mortgage-free homes to Gold Star and fallen first responder families with young children and by building specially-adapted smart homes for catastrophically injured veterans and first responders. We are also committed to eradicating veteran homelessness and helping America to Never Forget September 11, 2001.

"This alliance with Tower Beverage will assist in ensuring people "Never Forget" the sacrifices made on 9/11, and in the years that have followed”.

— Frank Siller - CEO Tunnel to Towers Foundation

The FDNY Foundation provides funds for equipment, training and education for FDNY Firefighters, EMT's And Paramedics to help them save lives and funds fire and life safety outreach and education programs in communities throughout New York City.

"Bill has done a phenomenal job in giving back to the community. I serve as an advisor to the company, but really what I am thrilled about, is what they are doing in terms of supporting the FDNY Foundation through their sales, and through their marketing."

Bob Zito - Vice Chairman
FDNY Foundation
Reference Video

As Founder, President and CEO, Kevin Lynch created The Quell Foundation with a mission to reduce the number of suicides, overdoses, and the incarceration of people with a mental health illness.

"Your willingness to take risks in deploying change on behalf of this cause will have a positive impact on so many lives. Thank you for making a difference and helping start conversations that will make all of our communities stronger, safer and more resilient."

Kevin M. Lynch - CEO
The Quell Foundation
Reference Letter

The Quell Foundation Beverage Routes for Sale

Tower Beverage USA is establishing the Tower Beverage USA Foundation, which will fund these and other donations that meet the new Foundation’s criteria.

Tower Beverage is currently launching Nationally!

Tower Beverage packaging, cans, and its distributors fleet of trucks and vans will all carry the logos of the Foundations and its beverage logos.

“The Freedom Tower, which is depicted in our logo, reminds us of what happened on 9/11, but also looks toward the future we cherish as a nation,” said Richards. “Our goal is to provide whatever assistance we can to the families of our fallen heroes.”