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Tower Beverage USA

our Advisors

Thank you for the countless moments you have all taken to invest in me. Your mentorship goes far beyond advice; it's a reflection of your hearts. 


God Bless You All & May God Bless America!


Bill Richards - Owner/Founder

Tower Beverage USA

Mark Bertolini

Mark Bertolini

Mark Bertolini

Mark T. Bertolini (born 1956) is an American businessman who is currently the CEO of Oscar Health, a tech-driven health insurance company located in New York. He was the co-CEO of Bridgewater Associates, one of the world's largest hedge funds, and was previously the CEO of Aetna, a Fortune 50 diversified health care benefits company with 

Mark T. Bertolini (born 1956) is an American businessman who is currently the CEO of Oscar Health, a tech-driven health insurance company located in New York. He was the co-CEO of Bridgewater Associates, one of the world's largest hedge funds, and was previously the CEO of Aetna, a Fortune 50 diversified health care benefits company with over $60 billion in 2015 revenue. 


Bertolini assumed the role of CEO on November 29, 2010 and of chairman on April 8, 2011, until Aetna was sold to CVS on November 28, 2018.

Robert Zito

Mark Bertolini

Mark Bertolini

Bob is currently the Vice-Chair of the FDNY Foundation Board of Directors. Bob was the Executive Vice President of the New York Stock Exchange on 9/11, Mr. Zito established the NYSE Fallen Heroes Fund.


The Fund was born of a longstanding tradition on the floor of the Exchange, in which members would pass a hat to collect money each time a 

Bob is currently the Vice-Chair of the FDNY Foundation Board of Directors. Bob was the Executive Vice President of the New York Stock Exchange on 9/11, Mr. Zito established the NYSE Fallen Heroes Fund.


The Fund was born of a longstanding tradition on the floor of the Exchange, in which members would pass a hat to collect money each time a firefighter or police officer was killed in the line of duty.

Ray obssuth

Mark Bertolini

marc goldman

Raymond K. Obssuth has over thirty-five years of accounting, auditing, taxation, and legal experience. He consults regularly in the merger and acquisition of small to mid-market businesses. Ray also represents clients before federal, state, and local taxing authorities. 


Ray was audit manager, tax partner, and general counsel for Rothstein

Raymond K. Obssuth has over thirty-five years of accounting, auditing, taxation, and legal experience. He consults regularly in the merger and acquisition of small to mid-market businesses. Ray also represents clients before federal, state, and local taxing authorities. 


Ray was audit manager, tax partner, and general counsel for Rothstein & Kass, a large national accounting firm which was bought out by KPMD LLP., which is the 4th largest accounting firm in the US. 

marc goldman

rick martineZ

marc goldman

After selling his third-generation family business, Farmland Dairies in 1999, Marc has been active in a variety of initiatives in culture, business, real estate and public policy, particularly oil independence. He has been associated with several Major Motion Pictures and Broadway Shows. 


Marc is involved with FIRST, which encourages stude

After selling his third-generation family business, Farmland Dairies in 1999, Marc has been active in a variety of initiatives in culture, business, real estate and public policy, particularly oil independence. He has been associated with several Major Motion Pictures and Broadway Shows. 


Marc is involved with FIRST, which encourages students to participate in science and technology. He serves on the AISH International Advisory Board and a variety of other organizations. 

Dan Steimle

rick martineZ

rick martineZ

Dan has over 40 years' experience in the DSD distribution business with major beverage brands. For 12 years Dan owned and operated Wayne Beverage, Inc. one of the largest Coca-Cola DSD Distributors in the northeastern United States.


With over 30 million cases sold throughout his career, Dan continues to Mentor and Advise Bill Richards and 

Dan has over 40 years' experience in the DSD distribution business with major beverage brands. For 12 years Dan owned and operated Wayne Beverage, Inc. one of the largest Coca-Cola DSD Distributors in the northeastern United States.


With over 30 million cases sold throughout his career, Dan continues to Mentor and Advise Bill Richards and continues to develop DSD Distribution relationships for Tower Beverage USA.

rick martineZ

rick martineZ

rick martineZ

Rick Martinez has dedicated his entire life to the service of others, from the military to law enforcement. As a NYC Police Officer, he served as a member of the elite Emergency Service Unit. 


During 9/11, his unit suffered 14 losses, fourteen friends that he will never forget. Today, Martinez is the Senior Manager of Executive Security Operations for Oscar Health Corporate located in New York.

Louie Cacchioli

Louie Cacchioli

Louie Cacchioli

Louie Cacchioli Firefighter, FDNY, Engine 47 now retired. On September 11, Cacchioli, a veteran of two decades with the FDNY, became trapped with another firefighter in an elevator on the 24th floor of the north tower. 

After prying open the doors, the men lost each other in the smoke. Cacchioli led as many as 40 civilians down a stairwell

Louie Cacchioli Firefighter, FDNY, Engine 47 now retired. On September 11, Cacchioli, a veteran of two decades with the FDNY, became trapped with another firefighter in an elevator on the 24th floor of the north tower. 

After prying open the doors, the men lost each other in the smoke. Cacchioli led as many as 40 civilians down a stairwell. Then the tower fell, leaving him choking in dust and debris. 

Watch Louie's Story 

Kevin Lynch

Louie Cacchioli

Louie Cacchioli

Kevin is the Founder, President and CEO, of The Quell Foundation with a mission to reduce the number of suicides, overdoses, and the incarceration of people with a mental health illness. Kevin spent 17 years in health care on senior management teams and 12 years in the military as a member of the elite United States Submarine Force. He ea

Kevin is the Founder, President and CEO, of The Quell Foundation with a mission to reduce the number of suicides, overdoses, and the incarceration of people with a mental health illness. Kevin spent 17 years in health care on senior management teams and 12 years in the military as a member of the elite United States Submarine Force. He earned a master’s degree in Health Policy and Administration from The Pennsylvania State University, where he currently sits on the Alumni Society Executive Board. He earned his bachelor’s degree in Business Administration from Lynn University, graduating with Summa Cum Laude honors.

Walter Orcutt

Louie Cacchioli

Walter Orcutt

Walter Orcutt is a distinguished co-packing specialist with more than two decades of direct experience in the nutraceutical industry, encompassing product development, production, marketing, and distribution. He has collaborated with numerous products and a multitude of brand owners to launch their offerings into the market, with a partic

Walter Orcutt is a distinguished co-packing specialist with more than two decades of direct experience in the nutraceutical industry, encompassing product development, production, marketing, and distribution. He has collaborated with numerous products and a multitude of brand owners to launch their offerings into the market, with a particular focus on carbonated drinks, energy shots, and capsules and tablets. 


His extensive knowledge covers all facets of beverage production, including managing an 800-can-per-minute carbonated aluminum beverage line and several small bottle filling lines during his 15-year stint at a single manufacturing plant.

Kevin M. Erem

Kevin M. Erem

Walter Orcutt

Kevin M. Erem was the driving force behind Cace, Inc. "Trucking and Warehousing", a notable figure in the transportation and logistics industry. With a remarkable career spanning decade's, Kevin's journey began in 1983 when he founded this thriving enterprise in Carlstadt, NJ. 245 Paterson Plank Road was his first terminal.


Under his visio

Kevin M. Erem was the driving force behind Cace, Inc. "Trucking and Warehousing", a notable figure in the transportation and logistics industry. With a remarkable career spanning decade's, Kevin's journey began in 1983 when he founded this thriving enterprise in Carlstadt, NJ. 245 Paterson Plank Road was his first terminal.


Under his visionary leadership, Cace, Inc. flourished into a powerhouse, boasting a 350K sq ft warehouse, a fleet of over 100 trucks and a team of 50 full-time warehouse personnel.

Joe Sullivan

Kevin M. Erem

Felix Henckel

 With three decades of experience as a Senior Sales and Management Executive, primarily in the Beverage and Financial sectors, Joe collaborates closely with our Distributors to ensure they achieve and surpass their business targets. His expertise lies in fostering relationships, enhancing customer service, and exploring alternative distri

 With three decades of experience as a Senior Sales and Management Executive, primarily in the Beverage and Financial sectors, Joe collaborates closely with our Distributors to ensure they achieve and surpass their business targets. His expertise lies in fostering relationships, enhancing customer service, and exploring alternative distribution channels for our network. As a proactive business development strategist, Joe consistently drives significant results for our Distributors. 

Felix Henckel

Kevin M. Erem

Felix Henckel

 Felix Henckel fosters strong connections with newly onboarded distributors, assisting them in managing and developing their service routes. With over 50 years of expertise in route development, account acquisition, and orchestrating promotional and street campaigns aimed at consumers, he is an invaluable asset to our team. Felix's extens

 Felix Henckel fosters strong connections with newly onboarded distributors, assisting them in managing and developing their service routes. With over 50 years of expertise in route development, account acquisition, and orchestrating promotional and street campaigns aimed at consumers, he is an invaluable asset to our team. Felix's extensive knowledge and experience span various aspects of the wholesale distribution industry, enhancing our overall capabilities. 

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