Our Team

Bill Richards Tower Beverage USA

Bill Richards - CEO & Wife Myrna

Since 1998 Bill has been a proven leader and entrepreneur guiding large and small manufacturing companies into expanded markets. As an authority in search engine optimization for DSD distributorship opportunities, Bill continues to expose new products to large DSD distributor networks.

Coupled with an eye for branding, Bill leads DSD distributors to realize their revenue potential. Presently Bill is focused on the multi billion dollar beverage industry, having "Tower Beverage USA" poised as the next household name in soft drinks.

Rick Martinez Tower Beverage USA

Rick Martinez - Brand Ambassador

Rick Martinez has dedicated his entire life to the service of others, from the military to law enforcement. As a NYC Police Officer, he served as a member of the elite Emergency Service Unit. During 9/11, his unit suffered 14 losses, fourteen friends that he will never forget.

Rick was also on the security detail that escorted Bob Woodruff (Bob Woodruff Foundation) from Teterboro Airport to a NYC hospital after returning from overseas with a serious brain injury. Today, Martinez is a national Security Administrator for CVS Health Corporate Security.

Daniel Steimle Tower Beverage USA

Dan Steimle - President

Dan has over 40 years experience in the DSD distribution business with major brands. For 12 years, Dan owned Wayne Beverage, Inc. one of the largest Coca-Cola DSD distributorships in the north eastern United States, with over 30 million cases sold throughout his career. Dan works directly with our team and places all corporate retail account leads generated directly into our DSD distributor network.

Joseph Sullivan Vice President Tower Beverage USA

Joe Sullivan - Vice President

30 years Senior Sales and Management Executive primarily in the Beverage and Financial sector. Joe works directly with our Distributors to help them meet and/or exceed their business goals and objectives. Joe specializes in relationship building, customer service and alternative distribution channels on behalf of our network. Joe is a forward-thinking business development strategist, he delivers bottom-line results to our Distributors.